Origin of MIS Green
The company was formed to be a vehicle delivering dreams, inspiration and possibilities based on the Customers – Business, Consumers, and the Environment. Constantly observing green and sustainable programs, MIS Green’s creator realized that one of these Customers was always neglected and this imbalance made progress impermanent.
Today’s Issue
There is a scarcity of green and sustainable products and services in today’s market despite advancements in technology. The demand of such products is steadily increasing as awareness of these issues grows. The need for a shift to these types of products has reached a critical point. Existing unsustainable business and design practices have contributed to a number of alarming developments including, but not limited to: climate disruption, precarious dependency on a limited supply of fossil fuels, proliferation of known and unknown carcinogens, mass species extinction that diminishes the world’s beauty, and the devastation of human communities exploited for their natural resources and their lack of appropriate regulations.
A Solution
Conversely, MIS Green finds this is not the end of hope, but rather a resonating sound to catch the attention of companies and work with them to help them see the plethora of opportunities in unperceived unmet needs. Especially the conflicting needs that could be met through appropriate innovative green sustainable product and service offering solutions.
Green AND sustainable products and services must truly enhance the users’ lifestyle by making a real contribution to improving quality of life while also enabling consumers to act sustainably during their use of the product, whether they know it or not.
MIS Green’s brief definition for the Customers is People and what they value, the Environment, and your Business.
|
The foundation of a green sustainable business case is to make money from the sale of green sustainable products and services that fit the following principles:
Green sustainable products and services DO NOT
- hold value or purchasing power based on their
“green-ness”
- redeem acts of wastefulness and over consumption of nonrenewable resources
Green and sustainable products and services WILL
- be of greater convenience and encompass function-features that are solutions to the unmet needs of society and the environment
- do most or all of the work and not be dependent upon behavioral changes (e.g. recycle, reuse, and reduce)
- be over consumption-friendly or have long useful lifecycles
- reset the interactions between industry and the environment, thereby reducing and possibly repairing the impact of past and present industrial outputs
MIS Green’s expectations for green and sustainable products and services encompass higher standards than the existing conventional versions.
|